Approximately 500 media sources were sent a copy of the league's booklet on the film. In addition, copies are flying off the shelf as orders from our members and interested parties are coming in at a rapid pace. In other words, we are getting the word out fast: the movie is "bait for the books," i.e., it is designed to lure parents into thinking that Philip Pullman's trilogy, His Dark Materials, would make a great Christmas gift. Not if we can help it!
Our introductory statement to the media read as follows:
"New Line Cinema and Scholastic Entertainment have paired to produce 'The Golden Compass,' a children's fantasy that is based on the first book of a trilogy by militant English atheist Philip Pullman. The trilogy, His Dark Materials, was written to promote atheism and denigrate Christianity, especially Roman Catholicism. The target audience is children and adolescents. Each book becomes progressively more aggressive in its denigration of Christianity and promotion of atheism: The Subtle Knife is more provocative than The Golden Compass and The Amber Spyglass is the most in-your-face assault on Christian sensibilities of the three volumes.
"We are fighting a deceitful stealth campaign on the part of the film's producers. Our goal is to educate Christians so that they know exactly what the film's pernicious agenda really is."